Hit 'Em From Multiple Directions

Certainly, DeSantis' tactics of enacting legislation to forbid grooming activity, taking away their special relationship with the state, and speaking out against the actions of the company are all good.

As is this action from a shareholder.

But, that's not all. Citizen journalists can appear at these rallies, take down car/bus numbers, and find out who is behind the 'protest'.

And, take the time to wander through the crowd, interviewing the protesters - and, focusing on those who are NOT leading the action. Ask them, what do you have against this law? How would you protect children from adults introducing sexual content in elementary schools? Do you have children? What school system do they attend.

All of the above in a friendly and warm manner. Don't just ask question, carry on a conversation - "Oh, I've heard that your kids' school is a good one! Do you think they are doing a good job?" "I'm afraid I don't know that much about this bill - my editor assigned this story to me today. Could you explain it?"

Your goal is to get a sense of how many of these protesters are actually aroused citizens, who work for schools or NGOs with some interest in the bill, and who are clueless individuals who were paid to hold a sign and shout slogans. And, along the way, you'll pick up names of those who might be willing to talk to you, along with other info that may lead to another part of the story.

Playing it clueless is a good start.

Another way to dislodge the privileged incumbents is to snoop around, looking for evidence of corruption or failure to follow the organization's mission (Project Veritas has done very well with this). Start with what is known, and work backwards to find a hook that the voters will care about.

The EU's recent shake-up of leadership in the Human Rights Offices is an example of good journalism, combined with relentless pressure on those who would be thrown to the wolves (My position is: NO member of the Elite is going to face charges - it's always the underlings that go to jail). The thing is, those who are made the fall guys have an enormous incentive to tell their side of the story.

Divide and Conquer - it's a strategy that works.