Glenn Reynolds, of Instapundit, first suggested it, but the concept has been picked up by many, including Bookwormroom.
That Conservatives should buy one or more women's magazines, and run right-leaning articles, in among the tips on weight loss, hair, etc.
I'm actually agnostic on whether they should buy an existing magazine.
- Ready-made structure
- Existing audience
- Can be implemented without huge expenditure - hey, the magazine field is under financial pressure, as is all the dead-tree media.
- More difficult to get existing staff to buy into the change - MANY are die-hard Leftists
- A writers' boycott is a serious possibility - that could lead to advertiser flight
- Uprooting the Leftist holdouts might be a long, draining process
Either way, I would be on board with this.
Most important part of this?
NOT making this a quasi-campaign vehicle. The magazine would have to have independence from parties and pressure groups.